Real Estate
Transforming Real Estate Sales with Intelligent CRM
Panah Infosystem developed a custom Real Estate CRM for EstatePrime Realty, resulting in a 30% increase in lead conversions and zero lead leakage within 3 months.
The Challenge
EstatePrime Realty, managing a ₹500 Cr portfolio, struggled with fragmented data across multiple portals (99acres, MagicBricks), manual follow-ups taking 4 hours/day, and lack of real-time pipeline visibility for management.
The Solution
We built a custom CRM featuring unified lead capture from all sources, intelligent auto-assignment algorithms (Round Robin), automated WhatsApp/Email nurturing workflows, and a visual Kanban sales pipeline.
Key Results
- 30% Increase in lead-to-site-visit conversions
- 2 Hours Saved per agent daily on manual entry
- Zero Leakage of high-value leads
- Real-time pipeline visibility for directors
Client
EstatePrime Realty